Through a collaborative design process involving Myer Design, and shopfitters, our challenge was to create a unique retail experience for each environment, developing specific design theme on each floor.

 

Through the design of winding gondolas, display tables and a curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchandising opportunities. Gondolas and table have been design to optimize product showcase toward consumers as they’re walking down the main alleys making secondary path attractive and inviting visitor’s to explore multiple pads.

 

Fixture design and planning also adapt to the striking and complex base built environment. The gaming shell units following in heights the tilted faceted timber ceiling introduce movement and create a playful gaming space. Wall unit designs respond to dynamic tilted wall cladding lines. The curved shell fixtures create intimate sub retail space, controlling daylight from the multiple skylights and window atriums.

 

As a multi-functional meeting point, the building complies with the responsibility held by a cultural institution of the highest functionality and sustainability.​