With a flagship location involving the construction of a new skyscraper in the heart of New York City, the design direction is vetted by all involved parties, and with fantastic results! The Rock Shop and Coffee Shop welcoming the guests on street level was a big compliment for Cubic to participate in. Our wall systems, floor fixtures, custom displays, and backlit light-boxes show attention to detail that is fitting for a multi-million dollar project. We love partnering with Hard Rock Hotels on all their development projects around the world.