JAXEN GREY

CUBIC has a 14-year history with Stand Out For Good, Inc. and has assisted them with establishing 6 unique brands under their umbrella company. Vow'd is SOFG's latest venture, branching out into the wedding industry. Knowing we would be anticipating a program of stores leading into 2025, CUBIC designed a new system with soft curves and a romantic design to wrap around the entire length of their storefront. Using a set standard of 6 configured radiuses, we were able to create an interchangeable system that allowed the client to place the CASCADE system in various positions throughout the retail space. Repeating the same curvature profile, we were able to provide visual interest amidst the perimeter walls while also offering custom dressing room partitions. The finished results created a museum-like display experience for soon-to-be brides and showcased our client's products beautifully.

MODULAR & FLEXIBLE

Our TraxV integrated system provides JaxenGrey with the ultimate flexibility in merchandising. Whether the team is promoting a specific brand, or changing out seasonal items, our varying accessories allow for shelving, face-outs, hang-rails, and more to be placed as-needed within the space.

STRUCTURAL INTENT

CUBIC worked with existing architecture to provide an accessorizing solution. When JaxenGrey came to us with a structural column in the center of their store, we leaned into a color-coordinating shroud of green with underlit wooden shelving to match the accessories mounted to the walls.

INTEGRATED DESIGN

Cascade is our perimeter based system inspired by the need for clean, flowing lines. Whether suspended from the ceiling, mounted to the wall, or embedded into flooring, Cascade provides you with smooth curves and a sculptural aesthetic creating a contemporary and soft backdrop to feature your product. Cubic collaborated with architects and designers to develop a system solution that is easily customized to be a functional complement to the future of luxury retail.