JAXEN GREY

Jaxen Grey is a growing Menswear retailer based in the trendy North Loop neighborhood of Minneapolis, Minnesota. Their handful of locations are both growing and undergoing an interior design transformation for their merchandised retail environment. Cubic was invited to participate in the design, build, and fabrication of the perimeter wall fixturing with millwork, metalwork, and custom modular hardware specific to the brand.

Mens clothing folded neatly along wooden shelving. Some shirts are hanging facing out to the customer.

Custom clothing wooden island with metal frame featuring various clothing. Leather ottomans are staged in front.

A dark wooden wall structure with clothing merchandised to face out and be side hung displayed.

MODULAR & FLEXIBLE

Our TraxV integrated system provides JaxenGrey with the ultimate flexibility in merchandising. Whether the team is promoting a specific brand, or changing out seasonal items, our varying accessories allow for shelving, face-outs, hang-rails, and more to be placed as-needed within the space.

A custom wrap-around wooden shelving display with LEDs showcasing folded shirts and accessories below the shelves.

STRUCTURAL INTENT

CUBIC worked with existing architecture to provide an accessorizing solution. When JaxenGrey came to us with a structural column in the center of their store, we leaned into a color-coordinating shroud of green with underlit wooden shelving to match the accessories mounted to the walls.

Closeup view of pants hanging on wooden hangers from a tall center island display.

Custom freestanding floor fixtures were produced at a physically grand scale and welcomed new merchandising opportunities for the upgraded store layout. The "wing-wall" structures were produced at over 10ft tall and 6ft wide, creating as much visual presence as full-build walls. These fixtures were strategically designed for on-site assembly avoiding hard-construction methods. Doing so allowed the brand to lessen their permitting, architectural, and general contracting costs, while remaining opening to the public for normal operating store hours. This style of build provided separated three-sided partitions within the renovated store to merchandise additional SKUs within different categories.

Many shirts hanging on clothing rods that are displayed within a custom niche display.

INTEGRATED DESIGN

CUBIC's team is able to help with decisions on form, scale, finishes, and the technical details of manufacturing through installtion in order to implement these grand designs.

Custom fixturing is what our team does best in order to best showcase specific merchandising challenges, while sticking to a cost effective way to achieve the goal.

If your clients or brand needs help solving merchandising problems for growing capacity along with growing your brand presence - CUBIC is here to strategize and fabricate the solution together.