Von & Co., a new-to-market medical spa brand, invited Cubic to participate in developing the retail area at the front of their space. This process began with Design Well Spent Co providing brand intent, which the team at Cubic translated into manufacturable display components, as shown in this project installation. Cubic's vertical standard system was selected as the supportive hardware to be built into the walls. Subsequently, all of the accessories for displaying Von & Co.'s products were engineered specific to the brand's needs as a modular offering that could be replicated to grow with their future locations.

This process is a common service for Cubic, where display items are made to suit individual brands and are not generic to anyone else. The cost of "custom" is comparable to a standard component, which excites design teams knowing they can explore more creativity within the retail environments we provide. This replicable system approach ensures a consistent visual brand identity across all touch points of a business, meeting the changing needs of evolving brands by providing flexible support long into the future.