VOW'D

CUBIC has a 14-year history with Stand Out For Good, Inc. and has assisted them with establishing 6 unique brands under their umbrella company. Vow'd is SOFG's latest venture, branching out into the wedding industry. Knowing we would be anticipating a program of stores leading into 2025, CUBIC designed a new system with soft curves and a romantic design to wrap around the entire length of their storefront. Using a set standard of 6 configured radiuses, we were able to create an interchangeable system that allowed the client to place the CASCADE system in various positions throughout the retail space. Repeating the same curvature profile, we were able to provide visual interest amidst the perimeter walls while also offering custom dressing room partitions. The finished results created a museum-like display experience for soon-to-be brides and showcased our client's products beautifully.

Two women shopping for wedding dress accessories

DESIGN & DEVELOPMENT

CUBIC worked with Studio+ to arrange all standardized Cascade parts throughout the location to ensure proper fitting and highlighting of architectural elements. Pairing those curves with a custom champagne gold powdercoat finish brought an elevated look to enhance the store's retail merchandise.

Vow'd Dallas - Henderson Floorplan with drop-in hardware system that scrolls on top of the image

Cascade hardware in Champagne Gold by CUBIC custom designed for Vow'd

Wedding dresses on display on a custom clothing rack

Fitting rooms with backlit mirrors and fabric curtain arches

Vow'd Dallas store interior focusing on a seating chair with wedding dresses supsended from a curved rack in the background

CASCADE TUBE SYSTEM

Cascade is our perimeter based system inspired by the need for clean, flowing lines. Whether suspended from the ceiling, mounted to the wall, or embedded into flooring, Cascade provides you with smooth curves and a sculptural aesthetic creating a contemporary and soft backdrop to feature your product. Cubic collaborated with architects and designers to develop a system solution that is easily customized to be a functional complement to the future of luxury retail.